When most people hear UPS, all they think about are package deliveries. In an effort to shift brand perception and spread good will during the holidays, they wanted to create a campaign that delivered real wishes to real people using the power of social media to spread the word and get people engaged.
As part of a larger Wishes Delivered campaign created by their brand agency Ogilvy, T3 created a social-powered website that aggregated wishes submitted from Facebook, Twitter and Instagram using the #WishesDelivered hashtag. Moxie moderated all of the submissions and helped UPS identify a few of the most heartfelt ones to grant. As wishes went viral, people were encouraged to share wishes of their own.
17.9K wish submissions
214K site visits
1.4 MM shares
We redesigned the UPS Mobile app for both the iPhone and Android platforms. This marks the most significant design update yet, with an all new look and feel, several new features and important customer experience improvements across the board.
We created a fully responsive resource hub to help customers understand the complexities and subtle nuances of global shipping.
Created for customer's busy lives, the UPS iPad App was specifically designed to take advantage of the device's native features. Our crew worked closely with the development team at UPS to provided user experience, interaction and front-end design support.
In it's first week on the iTunes App Store; the app was downloaded over 3,000 times and was named "Best Free iPad App of the Week," by iPadInsight.com. It is currently the top "New and Noteworthy" Business app and enjoys a 4+ user rating.
We build custom, responsive landing pages as part of our work on UPS. A lot of them. Here are a few of the highlights over the past year.
We helped the development team at UPS unify the mobile user experience across multiple devices—and implemented a plan to roll out new features over the coming months.
Chase repositioned it's small business card brand to help business owners seize opportunities to grow, by giving them access to educational content, exclusive offers and innovative tools.
The effort began with a complete site redesign that featured educational resources, a customized card selector tool and exclusive partner offers. Next, we kicked off the brand rollout with the launch of their innovative new expense tracking app—Jot™.
The campaign used heavily targeted media placements with relevant, contextual messaging for existing members to download the app and prospective customers to apply for a new card.
We also produced a series of demonstration videos to help existing members take advantage of on-the-go expense tagging and save time in their busy day for the things they love.
The campaign helped put this relatively new small business card on the map, drove app downloads and encouraged new card applications.
We turned around user experience and front end design for the mobile version of coca-cola.com in under two weeks.
Design, illustration and content for logistics themed infographics.
Like Chase Sapphire, this campaign is designed to reward everyone who interacts with it. Behind every media placement, users will uncover a little something extra — a chance to engage with their passion in a surprising and memorable way.
We wrapped Chase's 42nd & 7th ave branch in a 70ft. digital bow.
Times Square marquee ad for Ultimate Rewards from Chase. Make anything (travel, cash, gift cards, unique experiences) your reward.
A unique set of features that lets you manage your finances—on your terms.
We created an educational experience to launch the set of financial tools offered on the entire suite of Chase credit cards. Video demos helped introduce viewers to the powerful features, while interactive calculators let them explore on their own.
Redefined rewards through a mobile loyalty program concept. Web app matches your location to eligible rewards offers nearby.
Welcome to a world of adventure. Ritz-Carlton offers a unique collection of luxury properties.
This online campaign revealed just enough, but not too much. Over 20,000 fans shared their interesting story for a chance to win a trip for 2 to Paris.
Space, light, and inspiration from SpringHill Suites
SpringHill Suites from Marriott is making over its spacious rooms with a lighter, more colorful palate and inspiring design. Our team created a fully immersive 3D world that turned the typical hotel tour into a 360˚ sensory experience.
We created synched roadblocks that were customized for each placement where images fluttered across the page and built a mosaic collage of hotel photography in the companion ad unit.
We forged a relationship with Pandora and created a custom video ad, a full page takeover where users could choose their own Pandora player skins and a mixer that allowed users to create their own custom radio station. Motif roadblocks achieve interaction rates nearly 3x that of standard rich media units with a 40% higher CTR than standard units.
State of the art plug and play technology from Marriott
We were tasked with the top secret mission to deliver a ground-breaking, travel-booking, dum-da-duh-dum, don't-look-now-but-there's-a-great-deal-right-behind-you-app.
We created Marriott's first brand blog for their newly redesigned lobby back in 2008. The site featured a 360˚ panoramic tour, plus video interviews of actual customers trying out the features for the first time.
Get up, get out, get going. Gatorade encourages kids to get active.
GKiA, a partnership between Gatorade and the University of North Carolina, featured a range of activities for kids to explore including: an interactive map of “Actionland,” a trading card creator, opinion poll, wallpapers of their favorite sports stars, and more. This site helped raise awareness of the initiative and earned a LIAA finalist nomination.
Winning digital and OOH concepts for The Chicago Tribune pitch.
Collaborated on art direction and flash development for the original version (2003-2005). Information architecture and spec design concepts for the 2005/2006 relaunch.
King of Beers site design and flash development (2002)
Early in my career, I was a freelance technical illustrator for Learning Curve LLC which licensed the Robotix snap-together construction toy line. I illustrated thousands of step-by-step instructions and provided production art and design for several toy lines and in store displays..